The web portal development companies try everything to make website user-friendly, but they left some mistakes which can put their efforts in vain. One of the most common errors is typography. For those who do not know the meaning of this term, typography is about the appearance of the letters on a website. Whether you are getting a website, or magazine, or a document, typography plays a vital role in making it popular or detested. Therefore, you should be acquainted with its importance and try to make it perfect.
According to a popular web application development company in India, bad typography can result in reduced number of customers who do not want to take a look at your website. When it is poor, it makes elements on a web page typical to understand even though you have very interesting content. In this case, visitors will leave the website and never come back. Thus, conversion rates will go down while increasing bounce rates. When this happens, your ranks in search engine results also get affected. To get rid of this problem, you can try the following ideas during web portal development.
Keep the ideal font size:
It is advised to keep the font size according to the target audience. However, the ideal font size is 10 for Verdana and 14 for Arial.
Keep Proper Space between Letters:
Proper spacing will make the text easier to read and understand without any cognitive load. You can try adjusting text in order to see if everything is balanced on a web page.
Use Color Cautiously:
In order to display the text better, you may use different colors, but you should use it sparingly. Try to use color to highlight only important text.
Well, these are some typography issue and their solutions. By keeping the issues in mind and following the solutions, you can develop a web portal with wonderful typography.
To avail web development services from a reputed company in India, visit http://syntegotech.com/web-development